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No longer will it be a black and white issue of being on page 1 or not it will matter more with what engine you are on page 1, for which set of users. Marketers will have to be savvier in the future, and craft personalised campaigns that understand whether a user is on Bing, Yahoo, Google, or another search engine. Google’s dominance has thus far made it a simple matter of optimising solely for one set of parameters – searching on Google.
GOOGLE SEARCH ENGINE MARKET SHARE HOW TO
The future of digital marketing is how to target the individual user. A change in the digital marketing landscape The integration of search functionality into social media platforms, and a range of other products that directly challenge the Google group, such as video and shopping, are likely the biggest threats to the Google way of life. These include retaining default status on Safari, the continued popularity of their Chrome browser, and the growth of networks such as Facebook.
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Google’s market share depends on several factors. The most popular include DuckDuckGo and Blekko, which promote themselves as “tracker-free”, Ask.com (which started life as Ask Jeeves), and the old-time favourite AOL. Bing and Yahoo are the two other major competitors, but there are many others available. However, this doesn’t mean that they are insurmountable, with a world of options now open to users who take issue either with the Google user experience, or the invasive monopoly they have established. Even if they don’t use Google, it has entered the digital lexicon and keeps the company firmly in the driver’s seat. People don’t Bing things or Yahoo things, they don’t even merely search things they Google them. Google’s big advantage is how entrenched it has become, not only as a business, but as a part of the cultural zeitgeist. Many search engines have come and gone since the advent of the internet. How Google will fare against the increasing competition With desktop browsing, searching is more deliberate as users tend to enter a URL to get their favourite search engine.
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This muddies the waters around how to accurately gauge the search engine people prefer, as some people don’t know how to, or are simply disinclined to, change the settings to their preferred provider. However, for iOS Siri searches, Apple devices use Bing by default. Currently, the default search engine on Mozilla Firefox is Yahoo, while Google is the default on Apple’s browser Safari. Some of these market share changes can be attributed to factors other than user choice. While Bing and Yahoo, at 20.7 and 12.7 percent respectively, aren’t close to matching Google’s 63.9 per cent, it does indicate that the search world is shifting. Some debate going on at Econsultancy regarding the accuracy but it is an interesting view on which search engine is ruling in particular corners of the globe.According to comScore, 2015 yielded Google’s lowest market share in five years. Other serach engines have had their market share cannibalised by Google, Bing, Yahoo, and Baidu.Yahoo’s market share has fallen in most markets.Bing’s market share has grown in most markets.Google has grown its market share in all markets other than in China.Google is least dominant the more West you go (USA) and the further East (China, Japan).The easiest way to see that is to look at all the products you can use with a Google account. But Google is a platform, not a list of products. Google is most dominant in Spain and Italy. In fact, Google has 90 mobile and 73 desktop Search market share.Google is hugely dominant in Western Europe with 90%+ market share of the search sector.“We were conducting research into search engine market shares around the world and couldn’t find a source that could give us details for more than a few countries, so we created an infographic summarising market shares around the world.”Įconsultancy collected the following data from various sources, including Comscore, Hitwise, Statcounter and several others.Ĭourtesy of Econsultancy, here are the key findings While in the statistics groove, we were interested to see that Econsultancy has created a very nice infographic showing search engine market shares across 10 countries around the world. We recently reported the web browser usage share statistics for November 2010 based on research by Net Applications.